Social media marketing is the method of gaining attention and website traffic through the social media websites. It is the effort to broadcast several types of media over social networking platforms. Some of the key benefits of social media include better exposure, increased lead generation, gaining of new partnerships, improved traffic and marketing cost reductions. On average, 88% of businesses who used social media marketing experienced increased exposure for their business. Almost half of these businesses who used social media marketing techniques reported new partnerships. So, overall social media marketing is one of the best and most effective ways to gain visibility, improve brand awareness and increase sales. It involves connecting, interacting and succeeding together with your clients. If your brand is not successfully engaging with your audience on Facebook, Twitter, Instagram, YouTube and other platforms, you are losing out on a successful marketing avenue and a great opportunity for client retention.