SEO or Search Engine Optimization is the process of improving the quality as well as volume of traffic to a website from search engines through search or organic results. The higher yoyr organization’s website ranks on SERP (Search Engine Result Page), the more visitors you will have on your website. A SEO process usually involves website’s structure and coding, content and copywriting, site layout as well as fixing other elements that will prevent search engines from indexing your business website. If your company’s site is not indexed by search engines like Google, it would be difficult for your website to get high visibility and rankings on SERP. Today, on the internet, the biggest resource for targeted website traffic is search engines. Statistics show that on an average 80-85% of all shopping done online, originally started as a result of a search at a search engine. So, ranking higher on search engines is important.