PPC or Pay Per Click advertising is an effective internet marketing technique that allows you to immediately place your services and products in front of a huge client base. The effect of a well-managed PPC campaign can be prompt and enduring. Commercial keyword phrases can be immediately identified and trapped into on launch of your campaigns, allowing online searchers to find your products fast. PPC results are usually displayed in the first 3 positions of the SERPs. With Pay Per Click advertising it becomes very easy to convert customers, as compared to SEO. A strong PPC campaign leafs to high ROI (Return On Investment). PPC advertises are more specific as well as it is easier to track the performance of campaigns in real-time. You can make necessary changes instantly to enhance traffic and conversion rates and decrease bounce rates. PPC advertising provides businesses flexibility and quick results.