Local SEO is important in cases where the business wants to establish itself locally. It has to reach out to the local audience to ensure business and in order to achieve this goal it has to rank higher on the SERPs. Thus, website owners begin using marketing techniques that assist them to rank higher on search engine ranking pages. This generates local traffic as well as proves helpful for people who are new to the place and looking for local businesses. It is a technique that considerably assists e-Businesses to target a particular geographical location. It is also referred as GEO targeting method to attract local customers. It also assists in brand management and increase brand awareness among the consumers. It is helpful for e-Business owners considering improving their sales, revenues and most importantly reputation in their particular regions. Local search actually enables end users to get in touch with the local existing businesses, their services and products.